Brenda Speaks
Brenda McNulty
Speaker Consultant | Author | Dental Educator
Brenda McNulty is the founder and Dental Practice Coach at Root and Vine Specialty Dental Consulting (a subsidiary of DSO FACTS LLC.) With over 3 decades of experience in the dental field, Brenda specializes in guiding specialty practices toward sustainable, purpose-driven growth.
Her journey with consulting began in pediatric and orthodontic offices—where she learned the power of compassionate care, efficient systems, and strong team dynamics. Over the years, Brenda has expanded her expertise to include prosthodontics, periodontics, oral surgery, and endodontics, allowing her to support a wide variety of specialty practices with tailored strategies that work in real-world settings.
If you are looking for a next level speaker, look no further than Brenda McNulty. Brenda’s infectious and energetic attitude shines through in her transformational leadership style. With over 30 years of dental experience, including over 13 years as an industry leader expert, Brenda has spoken to audiences across the country bringing education, entertainment, and useful information that can be utilized immediately.
Author of Smile On: A Journey of Laughs and Lessons.
Owner of Root and Vine Specialty Dental Consulting and DSO FACTS LLC.
BRENDA’S APPROACH
- Motivational, dynamic and transformational
- Pleasant voice and easy to follow
- Her expertise and passion has a positive shift in lives
BRENDA’S SPEAKING TOPICS
Be Worth the Price of the Ticket To The Show
People will spend money on what they want long before what they need. What can you do to have your patients want their dentistry? In many patient’s eye’s dentistry is expensive, but is it worth it? In this course you will learn what it takes to turn an appointment into an experience for your patients.
Fish Philosophy
Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude with them each day. That’s the FISH! Philosophy. An environment in which people are truly connected to their work, to their colleagues and to their customers.
The Gift of an Objection
An Objection is a “Gift” teaches dental teams how to view patient hesitation not as a roadblock, but as an opportunity to build trust and connection. Brenda guides teams in using active listening techniques to uncover the true reasons behind objections and skillfully steer conversations toward solutions patients want, not just need. By mastering these conversations, practices will experience more treatment acceptance, stronger patient relationships, and greater overall success. Discover how every “no” can become a powerful step toward a confident “YES.”
I like BIG BUTS, and I can not lie!
Brenda’s “I Like Big Butts and I Cannot Lie” program is designed to help leaders identify and overcome resistance within their teams. You’ll learn practical strategies to address hesitation, reframe negativity, and inspire even the most reluctant team members to embrace change with confidence. It’s time to turn big “but”s into big breakthroughs — and create a culture where growth isn’t feared, it’s celebrated.
Ain't nobody got time for that!
Mastering the art of keeping your schedule full and your patients committed. No-shows, last-minute cancellations, and endless reschedules can drain a practice’s productivity — and your patience. In “Ain’t Nobody Got Time For That,” we train teams on how to proactively combat these common scheduling challenges with proven strategies that actually work. This program is designed to reduce no-show rates and last-minute cancellations, strengthen patient commitment and communication, train on the technology to streamline confirmations, reminders, and follow-ups, and enhance your scheduling systems to make managing your day easier and more efficient. Brenda will provide sample messaging that connects with patients — and keeps them showing up. When your schedule is predictable, your stress drops, production rises, and your practice thrives. Because really — ain’t nobody got time for an empty chair!
Smiles That Spread!
Building connections that grow your practice. Smiles That Spread is designed to train dental teams on the art and strategy of referral marketing. In this program, you’ll learn how to build meaningful referral relationships that lead to consistent new patient growth while avoiding the common mistakes that can stall your efforts. Brenda will cover best practices for in-office deliveries, community event involvement, and how to accurately measure your return on investment to ensure your outreach is truly making an impact. With the right approach, your practice’s reputation — and patient base — can grow stronger than ever.
DISC FLEX!
DiSC Flex personality assessments help individuals understand their behavioral styles—Dominance, Influence, Steadiness, and Conscientiousness—and teach them how to adapt these styles flexibly to improve communication and teamwork.Enhancing communication and teamwork, one style at a time. Brenda’s DISC FLEX program offers a distinctive approach to understanding personality styles and how they impact daily interactions. This engaging training goes beyond recognizing individual styles — it teaches teams how those styles influence communication, patient interactions, and leadership dynamics. By fostering a deeper understanding of personality types, this program helps improve patient communication, strengthen teamwork, and equip leaders with the tools to coach their teams effectively toward success.
MEMBER OF
● American Academy of Dental Office Managers
● Dental Office Managers Community
● AADOM Speaker/Consultant Alliance (ASCA)
● ADMC Academy of Dental Management Consultants
● DVIN
● Dental Entrepreneur Woman
● Women in DSO
● Speaking Consulting Network
PUBLISHED AUTHOR IN
● Dental Economics
● Columnist for The Dental Arch of Greater St. Louis Dental Society
● Contributing Author in Practice Management for Dental Teams
● Contributing Author in ‘McDonald and Avery Dentistry for the Child Adoloescent’ Business Chapter
● Dental Entrepreneur Woman Magazine
● AND MORE!
Elevate Your Specialty Practice
Partner with Brenda McNulty for expert consulting that drives real growth.